just a few clients I've been proud to work with...
a sample of the many retailers I've worked with...
my interactive marketing turnkey mobile innovation...
Delivering Sweeps, Samples, Recipes, Brand Info and Videos to the shopper's fingertips.
custom POS, Recipe Cards and instant shopper access to Shopping lists, How To Videos and Thousands of Recipes...
Hi, I'm T Gavel (yes, just "T”) — Here’s a brief story of how my creative leadership, and passion for all things digital, helped IN Marketing Services reach $236 million in annual revenue.
In 2001, I joined IN as a Creative Director. The Creative Team had 15 members, including design and print production. I soon realized this startup needed more than just Creative Direction. Thanks to my experience at TKO Media, a small multimedia design studio I founded, I was comfortable wearing many hats. An entrepreneur at heart, I began taking on many tasks beyond my job description.
I’ve always been technology-driven. I redefined hardware and software requirements to develop a scalable process enabling the team to be more productive and creative.
My multimedia experience (and my time at TimeØ/Perot Systems) allowed me to provide leadership outside of print. As the go-to for out-of-scope projects including web, animation and video, I created new digital capabilities generating incremental revenue.
IN was growing fast. Calm under pressure, I was promoted to VP, Creative Services and given the challenge to design and manage the build-out of a new 32,000 sq ft space. This enabled me to create additional revenue-building capabilities — including a Digital Photography Studio, Digital Production and Copywriting.
Fast forward a few years: I designed and launched a turnkey mobile tool giving IN the ability to execute multiple mobile tactics within shopper marketing programs. We continued to win more than a few pitches, thanks to some all-nighters and lots of fun collaboration along the way.
The Creative Team became 80 strong, executing hundreds of shopper marketing programs a week. Ranked Top 10 in PROMO 100 three years in a row, IN was named #1 Retail Agency of 2011 with $236 million in annual revenue.
This is my story but credit also belongs to the smart and talented people I worked with during my years at IN.
Winning more than a few pitches, thanks to some all-nighters and lots of fun collaboration along the way.
Take a look…
I was promoted to VP, Creative Services and given the challenge to design and manage the build-out of a new 32,000 sq ft space.
Watch it build…
Do you need to build something? A presentation, a project, a team or an agency? Lets chat, I can help. Just send me an email — t @ studioTKO.com
a selection of designs and concepts...
sometimes during a pitch, you need a fun way to kick off the show...