Clients

just a few clients I've been proud to work with...

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Retailers

a sample of the many retailers I've worked with...

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@Shelf

my interactive marketing turnkey mobile innovation...
Delivering Sweeps, Samples, Recipes, Brand Info and Videos to the shopper's fingertips.

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Chef@Shelf

custom POS, Recipe Cards and instant shopper access to Shopping lists, How To Videos and Thousands of Recipes...

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My Story

"Building IN"
Hi, I'm T Gavel (yes, just "T”) — Here’s a brief story of how my creative leadership, and passion for all things digital, helped IN Marketing Services reach $236 million in annual revenue.

In 2001, I joined IN as a Creative Director. The Creative Team had 15 members, including design and print production. I soon realized this startup needed more than just Creative Direction. Thanks to my experience at TKO Media, a small multimedia design studio I founded, I was comfortable wearing many hats. An entrepreneur at heart, I began taking on many tasks beyond my job description.

I’ve always been technology-driven. I redefined hardware and software requirements to develop a scalable process enabling the team to be more productive and creative.

My multimedia experience (and my time at TimeØ/Perot Systems) allowed me to provide leadership outside of print. As the go-to for out-of-scope projects including web, animation and video, I created new digital capabilities generating incremental revenue.

IN was growing fast. Calm under pressure, I was promoted to VP, Creative Services and given the challenge to design and manage the build-out of a new 32,000 sq ft space. This enabled me to create additional revenue-building capabilities — including a Digital Photography Studio, Digital Production and Copywriting.

Fast forward a few years: I designed and launched a turnkey mobile tool giving IN the ability to execute multiple mobile tactics within shopper marketing programs. We continued to win more than a few pitches, thanks to some all-nighters and lots of fun collaboration along the way.

The Creative Team became 80 strong, executing hundreds of shopper marketing programs a week. Ranked Top 10 in PROMO 100 three years in a row, IN was named #1 Retail Agency of 2011 with $236 million in annual revenue.

This is my story but credit also belongs to the smart and talented people I worked with during my years at IN.

 

Winning more than a few pitches, thanks to some all-nighters and lots of fun collaboration along the way.
Take a look…

I was promoted to VP, Creative Services and given the challenge to design and manage the build-out of a new 32,000 sq ft space.
Watch it build…

Do you need to build something? A presentation, a project, a team or an agency? Lets chat, I can help. Just send me an email — t @ studioTKO.com

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Shopper Marketing

a selection of designs and concepts...

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Multi-Tasking Mom

sometimes during a pitch, you need a fun way to kick off the show...

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