Hi, I'm T Gavel (yes, just "T”) — Here’s a brief story of how my creative leadership, and passion for all things digital, helped IN Marketing Services reach $236 million in annual revenue.
In 2001, I joined IN as a Creative Director. The Creative Team had 15 members, including design and print production. I soon realized this startup needed more than just Creative Direction. Thanks to my experience at TKO Media, a small multimedia design studio I founded, I was comfortable wearing many hats. An entrepreneur at heart, I began taking on many tasks beyond my job description.
I’ve always been technology-driven. I redefined hardware and software requirements to develop a scalable process enabling the team to be more productive and creative.
My multimedia experience (and my time at TimeØ/Perot Systems) allowed me to provide leadership outside of print. As the go-to for out-of-scope projects including web, animation and video, I created new digital capabilities generating incremental revenue.
IN was growing fast. Calm under pressure, I was promoted to VP, Creative Services and given the challenge to design and manage the build-out of a new 32,000 sq ft space. This enabled me to create additional revenue-building capabilities — including a Digital Photography Studio, Digital Production and Copywriting.
Fast forward a few years: I designed and launched a turnkey mobile tool giving IN the ability to execute multiple mobile tactics within shopper marketing programs. We continued to win more than a few pitches, thanks to some all-nighters and lots of fun collaboration along the way.
The Creative Team became 80 strong, executing hundreds of shopper marketing programs a week. Ranked Top 10 in PROMO 100 three years in a row, IN was named #1 Retail Agency of 2011 with $236 million in annual revenue.
This is my story but credit also belongs to the smart and talented people I worked with during my years at IN.
Winning more than a few pitches, thanks to some all-nighters and lots of fun collaboration along the way.
Take a look…
I was promoted to VP, Creative Services and given the challenge to design and manage the build-out of a new 32,000 sq ft space.
Watch it build…
Do you need to build something? A presentation, a project, a team or an agency? Lets chat, I can help. Just send me an email — t @ studioTKO.com